Deadline Extended for National Arts Education Public Awareness Campaign
11.30.2005Americans for the Arts is pleased to announce an extended partnership with the Ad Council to create a second phase of the highly successful Art. Ask for More Public Service Awareness (PSA) Campaign. New localizable campaign ads will be released in early 2006, along with an enhanced arts education website to arm parents with more specific tools on how to advocate for more arts education for their children. The nationally recognized advertising agency, GSD&M of Austin, TX, has once again agreed to donate their creative services to the campaign.
First Phase of the PSA Campaign's Media Success
The first campaign phase launched in 2002, earned more than $110 million in donated media over a three-year period, and garnered participation from 367 local and statewide outreach partners nationwide. The success of the campaign was due largely to the hundreds of partnerships formed with local arts organizations nationwide. Art. Ask for More ads consistently ranked in the top 10 of all current Ad Council campaigns for three years.
A list of major broadcast network partners from 2002-2004 include ABC, CBS, NBC, FOX, UPN and the WB and numerous cable network partners including BET, Telemundo, Bravo, Food Network, and HGTV. Additionally, national newspaper and magazine print coverage received unprecedented placement in publications such as Parade, Good Housekeeping, Newsweek, Oprah, Town & Country, the New York Times, the Washington Times, and USA Today. Additionally, Google, Yahoo!, MSN.com and thousands of commercial websites and portals donated more than 900 million web banner impressions.
Why the second phase of the PSA campaign is important
This campaign will arm parents with the guidance and tools to become more effective advocates in making arts education opportunities available to children both in their schools and in their communities. According to a national survey, parents and caretakers today rate the importance of arts education to a child's development significantly higher than in 2001 (54% today vs. 42% in 2001 rated it a "10" on a scale of one to 10).
However, the 2005 public opinion Harris poll shows that while there's been an increase in parental involvement in advocating for arts education since 2001, respondents still believe that there are other people or organizations in the community who are better suited to take action. The goal is to encourage parents to become more active and to equip them with the tools and confidence to further advocate for more arts education.
How it works for local and statewide outreach partners
Americans for the Arts will create new television, radio, print, billboard, and internet ads. Some of these ads will be localizable to include the names of outreach partners for appropriate media markets. These ads will run in national, state and local media outlets. The ads will direct parents to Americans for the Arts' website CLICK HERE. Americans for the Arts will be enhancing its arts education materials with customizable tools for parents to proactively get involved in incorporating the arts into their children's lives. They have made four different partner levels available (see Partnership Pledge Forms).
Why you should become a partner
If you decide to become an official campaign partner, you'll have the chance to increase visibility opportunities for your organization by adding your name to this national PSA campaign. Americans for the Arts will provide you with an Art. Ask for More web button to link to their special arts education campaign site, where they will have a comprehensive tool kit available. Existing campaign partners seeking to renew their partnership will receive a special 20% discount. Extended Deadline: December 16, 2005
For more campaign information on how to become a partner, CLICK HERE
QUESTIONS: Please contact Nicole Sparks or Lina Garcia at 202-371-2830 or Email Nicole and Email Lina
